Portland 38 is designed as the antidote for chopped up complicated floor plans that yield small unappealing rooms. The architect and the developer decided that they did not want to force a predetermined use of all the rooms but rather created sufficiently large, bright spaces that could be utilized in a variety of ways depending on the individual needs of the buyer. This allows the buyers to customize and domesticate the house. This approach is a win-win for buyers who want to be creative, as the developer doesn't have to guess what the owners want and can offer a higher quality home. The result is that one buyer's workshop is another's office and another's living room.

As the concept of Portland 38 evolved, the architect of Portland 38 the architect and developer found it hard to know what future buyers would want: How many bedrooms?  Which space should be the living room?  Will the ground floor room be a family room or a work shop? So the houses are designed as lofts, a series of rooms without predetermined uses. The buyer's creativity is required to customize and domesticate the house. Fewer partitions and doors and closets maintains flexibility while partially offsetting the additional cost of high-end finishes, top quality oversized windows, and masonry and steel construction.

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